Why Your Business Should Use Branded Short Domains (Even If You Already Have a Website)

Your main website domain is essential, but it’s not always the best tool for everyday sharing, print materials or social media. A branded short domain gives you a cleaner, more flexible way to represent your brand wherever your links appear—without replacing your main site.

What Is a Branded Short Domain?

A branded short domain is a compact domain used specifically for your short links. Examples include:

• go.yourbrand.com
• link.yourbrand.com
• yourbrnd.co

When paired with Tinyr, every link you share uses this branded domain instead of a generic one, giving you full control over how your URLs appear.

Trust and Credibility

People hesitate to click unfamiliar domains—especially in SMS, email and ads. A branded short domain removes that hesitation because the brand is clear in the link itself.

• It looks legitimate.
• It feels intentional, not random.
• It signals that the link comes from a known source.

Cleaner Links in Tight Spaces

Long URLs look messy or break formatting. A short domain keeps your links tidy in:

• Business cards
• Flyers and posters
• Packaging and labels
• Receipts and invoices
• Slide decks and presentations
• QR codes

A short branded URL makes printed and digital content look more polished.

Consistent Branding Everywhere

Even when people see your short links on social media or in email footers, the domain reinforces your identity. Over time, your audience becomes familiar with your short domain and trusts it as much as your main site.

This consistency improves click-through rates and reduces drop-off from uncertainty.

Easier Campaign Management

Branded short domains make campaign naming more predictable and scalable. For example:

• /spring-sale
• /pricing
• /new-features
• /join-us

These clean slugs turn into powerful assets when paired with your branded domain—easy to reuse, track and update.

Why Use Tinyr for Branded Domains?

Tinyr keeps branded short domains simple:

• You connect your own domain.
• Tinyr handles link management, analytics and redirect performance.
• Each link still benefits from safety checks via Google Safe Browsing.

You get full branding control without needing to build or maintain specialised redirect infrastructure.

A Small Investment With a Big Impact

A branded short domain pays off every time someone sees one of your links. It increases trust, improves clarity, makes campaigns easier to manage and helps your brand stand out in crowded digital spaces.

Your main website domain is who you are. Your branded short domain is how you show up everywhere else.